Professor Denise Jarratt
Position: Associate Dean Research
Office Address:
Room C2
Bathurst,
NSW,
2795
Australia
Phone: (02) 6338 4293
Fax: (02) 6338 4769
Email: djarratt@csu.edu.au
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Academic Qualifications:
| Doctor of Philosophy | University of New England | 1996 |
| Master of Commerce (Marketing) | University of New South Wales | 1979 |
| Bachelor of Pharmacy | University of Sydney | 1966 |
Overview
Prior to entering a career in tertiary education, business experience was gained in both large corporations and in the retail sector, having responsibility for new product development, product management through the design, implementation and control of strategic marketing planning, and building customer relationships.
As Associate Dean Research, Dr Jarratt is responsible for research development and research activities of the Faculty of Business. She supervises PhD and DBA candidates in the areas of organisational entrepreneurship, marketing strategy, and customer relationship management. Dr Jarratt is an Associate Director of the Centre for Research in Complex Systems.
Professor Jarratt acts as a reviewer for a number of academic journals in Europe, USA and the United Kingdom including the Journal of the Academy of Marketing Science and the Journal of Business Research, and is on the Editorial Boards of Qualitative Market Research (UK) and the Australasian Marketing Journal. She has published in a broad range of journals including the European Journal of Marketing, Journal of Marketing Management, Journal of Business-to-Business Marketing, Journal of Business Research, International Review of Retail, Distribution and Consumer Research, Australian Accounting Review, and the Journal of Strategic Marketing in the areas of marketing capabilities, research methods, marketing strategy, retailing, corporate ethics, relationship marketing and strategic alliances.
Research Areas and Interests:
Business networks and strategic alliances, scenario planning, relationship management, trust, complexity, and competitive strategy
Students Supervised to Completion
- P. Maerki
- G Burke
- P Hadcroft
- R Chomvilailuk
- H. Herrmann
- B van Every
- N Sumetawenunt
- K Blackmore
Students Currently Being Supervised:
- K. Long
- C. Dodd
- M. Peter
- B Frei
Research Projects:
Current Projects
- CSU Competitive Grant 2009 $15,000 ‘Simulating the Resource Advantage Theory of Competition within a Networked Business Environment’ with Rod Duncan and Terry Bossomaier
ARC projects recently completed:
- ARC-Linkage Project
Scenario driven management in a network environment
Jarratt, Bossomaier, Fayed, and Abbass.
ARC funding - $500,000 (2004-2006)
NCR $150,000
- ARC-Linkage APAI
Customer Relationship Management: Extending Theory and Practice
Jarratt and Bossomaier
ARC funding - $75,000 (2001-2003)
Telstra $15,000 - ARC-Linkage 3 APAI’s
Spatial data mining with intelligent agents for E-commerce
Bossomaier, Jarratt and Cornforth
ARC funding - $225,000 (2002-2004)
LPI $45,000
Other previous grants:
- CSU Competitive Grant 2006
$11,000 ‘Structuring for Network Success’ with Glen Duncan - CSU Competitive Grant (previously ARC Small Grant) 2001 $9,600 'Adjusting Management Policy and Practice to Enhance Business Partnership Performance'.
- ARC Small Grant 1997 $6,500 'The Impact of Market and Organisational Challenges on Marketing Strategy Decision-Making'. Selected as one of the best papers at the American Marketing Associations Marketing Colloquium July 1998, Vienna
- ARC Small Grant (1995) $ 5,000 -'Strategic Alliances and Regional Business'.
Projects under review:
- CSU Competitive Grant (2009)
Papers under review:
- Jarratt and Stiles: Conceptualising competitive strategy – submitted to JBR
- Jarratt, Bossomaier and Harre: Simulating Network Attachment and Evolution through Collaborative Heuristics of Multi-organizational Pathways (CHOMPS)
- Virtual business models to address real world strategic challenges - JMM
Refereed Journal Publications:
Publications in the last 10 years
- Morrison, M. Heffernan, T, Jarratt, D.G. and Sweeney, A (2009) Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University – accepted by Journal of Marketing Education
- Jarratt D. G. and Stiles D, (2009): How are strategy methodologies and tools framing managers’ approach to competitive strategy development – accepted by British Journal of Management
- Jarratt D. (2009): Organizational preconditions supporting relationship management capability renewal – accepted by Journal of Strategic Marketing
- Jarratt D G. and Katsikias C (2009): Relationship Management Infrastructure and Organizational Performance – Journal of Marketing Management - Vol 25, No 1 pp 51-74.
- Jarratt D, (2008) Testing a Theoretically Constructed Relationship Management Capability – European Journal of Marketing – Vol 42 No 9/10: 1106–1132.
- Jarratt, D. Bossomaier T. and Thompson J. (2007) Trust as emergent phenomenon in wealth management relationships, Global Business and Economics Review Vol 9 No 4 pp. 335-352.
- Hadcroft P and Jarratt D.G. (2007) Market Orientation: an iterative process of customer and market engagement. Journal of Business to Business Marketing Vol 14 No 3 pp 21-58.
- Jarratt D (2006) Structuring for Network Success International Journal of Knowledge, Culture and Change Management Vol 6 No 3 pp. 181-190.
- Jarratt, D.G. (2004) ‘Conceptualizing a Relationship Management Capability’ Marketing Theory 4: 287-309.
- Burke, I. and Jarratt D.G. (2004) ‘The Influence of Information and Advice on Competitive Strategy Definition in Small and Medium Sized Enterprises’ Qualitative Market Research Vol7 No. 2 126-138.
- Jarratt, D. G. and Morrison, M. (2003) ‘Dependency and the application of power and control in major business relationships: a study of manufacturing and service firms in the business-to-business sector” Journal of Strategic Marketing Vol11, No 4 (December) 235-253.
- Jarratt, D. G. and O’Neill, G. (2002) ‘Corporate Culture and Business-to-Business relationship performance’ Australasian Marketing Journal Vol10, No 3 p. 21-40.
- Jarratt, D. G. and Fayed R. (2001) ‘The Impact of Market and Organisational Challenges on Marketing Strategy Decision-Making; a qualitative investigation of the business-to-business sector’ Journal of Business Research Vol 51, No 1 p.61-72
- Jarratt, D.G. (2000) 'Outshopping Behaviour: an explanation of behaviour by shopper segment using structural equation modelling' International Review of Retail, Distribution and Consumer Research 10(3) July 287-304
- Jarratt, D.G., Ardagh, D. and McLean G. (1999) 'Corporate Ethics, Workplace Empowerment and Stakeholder Relationship Management" Business & Economics for the 21st Century Vol 111 pp 212-223
- Jarratt, D.G. (1998) 'Relationships Explaining Non-metropolitan Outshopping Behaviour Identified through Structural Equation Modelling' Business & Economics for the 21st Century Vol 11 pp 65-77
- Jarratt, D. G. (1998) 'Modelling Outshopping Behaviour: A Regional Perspective', International Review of Retail, Distribution & Consumer Research Vol 8 No 3 pp. 319-350
- Hoddinott, M. and Jarratt D.G. (1998) 'Gender Imbalance in the Workforce: A Review of the Accounting Profession' Australian Accounting Review Issue 16 Vol 8No 2
- Jarratt, D.G. (1998) 'A Strategic Classification of Business Partnerships: A Qualitative Perspective Built From a Study of Small and Medium Sized Enterprises' Vol 1 No 1 Qualitative Market Research Vol 1 No 1 pp39-49
- Jarratt D G, Murphy T & Lowry D, (1997) 'Building Customer Relationships: A Model for Vocational Education and Training', Journal of Vocational Education and Training, UK, Vol. 49, No. 4, 1997.
- Slowikowski S & Jarratt D G, (1997), 'The Impact of Culture on the Adoption of High Technology Innovation', Marketing Intelligence and Planning (UK), Vol 15, No 2, pp. 97-105, and presented at the Seventh Biennial World Marketing Congress, Melbourne, Australia - (1995) (also published in Asia/Pacific Journal of Marketing and Logistics, Vol 8, No 3, pp. 14-32)
- Jarratt, D. G. (1996), 'A Comparison of Two Alternative Qualitative Techniques used within an Integrated Research Design', Marketing Intelligence and Planning Issue 6, Vol. 14. (special edition on Qualitative Research).
- Jarratt, D. G. (1996), 'A Shopper Taxonomy for Retail Strategy Development', International Review of Retail, Distribution & Consumer Research, Vol 6, No. 2, April p. 196-215.
Refereed Conference Publications
- Jarratt D. and Fayed R. (2009) Emergent Behaviour, Triggers of Change and Customer Engagement Australian New Zealand Marketing Academy Conference (ANZMAC), 30th November - 2nd December, Melbourne
- Jarratt D. and Duncan G. (2009): Knowledge transfer, exchange and integration in an SME industry network British Academy of Management Conference, Brighton September 15th to 18th September
- Stiles D. and Jarratt D. (2008): If Learning is a Cost without a Benefit, then Sod the Learning”: What Strategy Means in Practice to UK Business Leaders British Academy of Management Conference, Harrogate September 11th to 14th September
- Jarratt D. and Thompson J. (2008): Virtual business models to address real world strategic challenges British Academy of Management Conference, Harrogate September 11th to 14th September
- Jarratt D. and Stiles D. (2007): Methodologies guiding strategy development ANZAM Sydney December 4th to 6th
- Jarratt D. and Fayed R. (2007): Emergent Consumer Behaviour and Market Segmentation British Academy of Management Conference, Warwick September 11th to 14th September
- Jarratt D. and Stiles D. (2006): Competitive Strategy: re-configuring and re-positioning or envisioning and emergence? British Academy of Management Conference, Belfast September 11th to 14th September
- Jarratt, D. and Cooper, J (2005), Conceptualisation of Consumer Trust in the Delivery of Wealth Management Services. Australian New Zealand Marketing Academy Conference (ANZMAC), 5-7 December 2005, Fremantle.
- Ho W., Jarratt, D.G. and Anver M.(2005) Value Creation in Virtual Network Organisations: An Intelligent-Agent Systems Approach ANZMAC 5-7 December Fremantle
- Jarratt, Denise and Bossomaier, Terry (2005) “Network Evolution: a cyclical theory of adaptation, transition, self re-organisation and stabilisation” British Academy of Management Conference, Oxford, September 13-15
- Ho, Henry Wai Leong, Denise Jarratt, and Terry Bossomaier (2005) ‘Managing Customer Value Flow in the Network and Virtual Organisation’ International Business Information Management Conference (IBIMA 2005) July 5- 7 Lisbon, Portugal
- Bossomaier, T., Jarratt, D. G., Anver, M.M., and Thompson J. (2005), Optimisation of Client Trust by Evolutionary Learning of Financial Planning Strategies in an Agent Based Model. IEEE Congress of Evolutionary Computing, 2-4 September 2005, Edinburgh, UK,
- Morrison, M. Heffernan, T, Jarratt, D.G. and Sweeney, A (2004) Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University ANZMAC proceedings, Wellington, Nov29-Dec 2
- Hadcroft, P. and Jarratt, D.G. (2004) ‘Market Orientation: an iterative process of customer and market engagement’ ANZMAC proceedings, Wellington, Nov29-Dec 2.
- Jarratt, D.G. (2004) ‘Organisational Preconditions supporting a Relationship Management Capability’s renewal capacity’ British Academy of Management Conference proceedings, St Andrews Scotland September 29-Oct1
- Hadcroft, P. and Jarratt, D.G. (2004) ‘Understanding the Phenomenon of Customer Value: the perspective of the outsourced services provider’ Irish Academy of Management Conference proceedings, Dublin, Oct 2-4
- Jarratt, D.G. (2003) ‘Performance outcomes of a relationship management capability’ ANZMAC proceedings, Adelaide, Dec1-3.
- Blackmore, K., Bossomaier, T., Jarratt, D. and Nesbitt K. (2003) ‘Intelligent Agent Framework for Modelling the Evolution of Small and Medium Sized Enterprises’ Australian and New Zealand Intelligent Information Systems Conference, Melbourne, 345 – 350.
- Jarratt, D. G. (2003) ‘Validation of a Theoretically Constructed Relationship Management Capability’ British Academy of Management Conference proceedings, Leeds UK September 15-17
- Jarratt D G, (1997), 'A Conceptual Framework for Examining Marketing Communications in Financial Services', Marketing Communications and Consumer Behaviour Conference sponsored by the University of Marseille - a refereed conference, La Londe, France
- Jarratt, D. G. & Burke, G. I. (1995), 'Strategic Alliances and Regional Business', Seventh Biennial World Marketing Congress, Melbourne, Australia - a refereed conference (a shortened version selected for publication in (1996)'Marketing Channels: A Relationship Management Approach' a new American Marketing text by Pelton, L. Strutton, D.& Lumpkin, J.)
Consultancies
Dr Jarratt has completed consulting projects in scenario planning (Standards Australia), organisational ethics (Orix), strategy development, consumer behaviour, and retailing strategy for several private and public institutions. Specific consultancies have been completed for private industry, local, State and Federal government agencies, on building future scenarios for exploring alternative corporate strategies, modelling alternative business relationship management systems through which educational services can be delivered to regional industry, enhancing the innovation process in the workplace, market segmentation and retailing strategy, and retail trade flow and trading area development. Strategic Plans resulting from several consultancies (for example: the Board of Vocational Education and Training and the Central Economic Zone; Oberon Retail Traders Association; Mudgee Region Business Enterprise Centre; a major utility provider) have identified a range of actions and projects to be undertaken by companies, trading areas or industries to improve their current performance and enhance future competitive positions.