Centre for Information Studies
Library and Information Science
The Other 51 Weeks: A Marketing Handbook for Librarians
Lee
Welch (2006)
Topics in Australasian Library and Information Studies No. 25.
118pp. soft cover
ISBN 978 1876938 90 1
The title The Other 51 Weeks reflects the author's conviction
that the concept of marketing for libraries goes far beyond the single
week of promotional displays for Library and Information Week. There
are many definitions of marketing but most come down to the same thing
- it is the process of identifying and meeting client needs. Marketing
is a vital building block in the process of managing and fostering our
libraries. The book has an easy to follow step-by-step format to allow
the reader to formulate his or her own marketing strategy. The book is
intended to distil the theory and strip the hype from what is a simple
but vital process that can assist today's libraries to thrive in a changing
world. It puts marketing in its proper place in the librarian's management
tool kit.
The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.
Price (incl. GST): $38.50
Table Of Contents
Chapter 1 Making sense of marketing
Chapter 2 Marketing 101: How it all began
Chapter 3 Groundwork: The situation analysis
Chapter 4 Developing a strategy
Chapter 5 Market research and marketing information systems
Chapter 6 Managing the marketing effort
Last word (read this first!)
Glossary
Bibliography
Index