SMALL BUSINESS MANAGEMENT FOUNDATION SEMINARS

Charles Sturt University (CSU) is pleased to introduce the Small Business Management Foundation Seminars with the Orange Business Chamber, NSW Business Chamber, Orange City Council and Orange Ex Services Club. CSU’s 2013 Small Business Management Foundation Seminars is designed specifically for:
  • Small business managers or owners who wish to build their understanding of core management practices; and
  • Individuals who are considering starting their own business
The Seminars will be short, sharp, and engaging sessions that address the challenges in small business management. Each Seminar is designed to be interactive and will feature a panel of leading industry professionals and academics. The 2013 Small Business Management Foundation Seminars introduces topics that address the common challenges facing small business operators. The topics include: Marketing, Finance, and Human Resources.

There is no cost to attend, however, due to demand, all participants must register to attend. You may register to attend all three Seminars. Light refreshments will be served.

Seminar One Online Marketing

This session is designed for small business operators who want to know how to increase the effectiveness of their online marketing efforts. The seminar will show you how to maximise in-bound marketing activities online. It will address the basics of Search Engine Optimisation (SEO) and Search Engine Marketing. The seminar will cover techniques to attract customers and show you how to keep them engaged. By using simple techniques such as a SEO self assessment tool, Google’s URL builder tool, and a basic conversion checklist, your business can increase its online marketing effectiveness to achieve desired results.

Chair: Dr Lan Snell, Course Director, Graduate Certificate in Small Business Management, Charles Sturt University
Guest speaker: Ben Stickland, CEO and Founder of Alliance Software
Date: Thursday 25 July 2013
Time: 5.30pm – 7.30pm
Venue: Kokoda Lounge
Orange Ex-Services Club
231-243 Anson St, Orange NSW 2800

Registrations close: 19 July 2013

Register

Seminar Two The Small Business Workplace

The small business sector makes up over 90% of workplaces in Australia. Small businesses face a number of challenges regarding HR practices. Some of these include understanding the legislation on work and pay conditions, and how to recruit and retain staff. This session covers these issues as well as providing you with an understanding of how to access low cost dispute resolution services, how to handle unfair practices, and work-around solutions to the onerous administration requirements related to running a small business.

Chair: Dr Lan Snell, Course Director, Graduate Certificate in Small Business Management, Charles Sturt University
Panel Members: Yasmin King, NSW Commissioner for Small Business and Duncan Rutherford, Lecturer in Human Resources, CSU
Date: Thursday 22 August 2013
Time: 5.30pm – 7.30pm
Venue: Kokoda Lounge
Orange Ex-Services Club
231-243 Anson St, Orange NSW 2800

Registrations close: 16 August 2013

Register

Seminar Three Small Business Finance

How do you fund your business or innovation? While funding options including venture capital, crowd sourcing, and government grants are available, many small business owners look to the bank for funding. This seminar provides you with a greater insight into how banks assess risk. It will give you hints and tips on how to mitigate these risks. It will also cover best practice in terms of cash flow management and other financial management issues.

Chair: Dr Lan Snell, Course Director, Graduate Certificate in Small Business Management, Charles Sturt University
Panel Members: Mark Frost, Head of School, Management and Marketing at CSU and Will Armstrong, Business Banking Executive, NAB, Orange
Date: Thursday 12 September 2013
Time: 5.30pm – 7.30pm
Venue: Kokoda Lounge
Orange Ex-Services Club
231-243 Anson St, Orange NSW 2800

Registrations close: 6 September 2013

Register

Guest Speaker Profiles

Dr Lan Snell PhD (Sydney), MEdLdrshp (Macquarie), PG Cert Res Meth (Macquarie), BBus (UTS)

Lan is the Course Director for the Graduate Certificate of Small Business Management at Charles Sturt University. She has extensive teaching experience from institutions including Macquarie University, the University of Technology Sydney, and the University of Sydney. Prior to becoming an academic, Lan held senior marketing roles in the appliance and professional services sectors spanning over 15 years. Lan is also experienced in small business, having established her own private consulting business specialising in marketing strategy and communication. Lan’s research interests are focused in the area of services marketing including service quality and satisfaction, the economic and social outcomes of service consumption, relationship development, and co-production in high involvement services. A second research focus is entrepreneurship within the context of small and medium sized enterprises.

Ben Stickland B. Computing, B. Management (Ballarat), Master Software Systems Engineering (Melbourne)

Ben is the owner and founder of a string of successful technology companies including Noble Samurai, the creators of Market Samurai, one of the world’s most popular online research tools (with almost half a million registered users). Every day, thousands of users turn to Market Samurai to help them increase their website traffic. Ben is also the majority owner of Alliance Software, a web development agency established 13 years ago, employing 20 staff and serving a broad base of clients. Ben has experienced both success and failure online and brings over a decade of “in the trenches” experience in using the web to run and promote a business. A self-confessed ‘geek’, Ben is regularly invited to speak at events such as the NAB Small Business Summit.

Duncan Rutherford BA (Sydney), DipInfMgt (UNSW), MBA (AGSM)

Duncan has worked as a consultant in the field of organisational change and change management for 20 years. In that time he has consulted to government organizations (both State and Federal), a diverse range of small and large private sector organizations, from pharmaceuticals to telecommunications to resources, and a number of not-for-profits, including sporting organizations and professional services. His primary interests are currently around developing more effective ways for understanding the beliefs that managers hold dear, and of challenging those to arrive at better solutions. He is currently a Lecturer in HR for the Graduate Certificate in Small Business Management at CSU.

Mark Frost BEc. (UNE), MAppSci (UWS)

Mark is Head of the School of Management and Marketing and is based at the Bathurst campus of Charles Sturt University. Mark is also undertaking doctoral research examining the nature and strength of the relationship between world commodity prices, the Australian terms of trade, and the Australian exchange rate. Prior to joining the University Mark had a sixteen year banking career with a major Australian bank. Over this time he worked in their International Trade, Financial Markets, Corporate Banking, and Regional Banking areas. He has worked with all sizes of business, ranging from some of the largest agricultural and textile businesses in Australia to small regional and rural businesses in north west NSW. His experience in the financial markets involved foreign exchange, commodity futures and interest rate products and derivatives. Between banking and University Mark volunteered at a vocational trade high school on the Pacific island of Pohnpei in Micronesia for two years.

Yasmin King NSW Commissioner for Small Business

Yasmin King commenced her role as the inaugural Small Business Commissioner in August 2011. As a former Associate ACCC Commissioner for small business, Yasmin understands how compliance and regulation impacts on small business and has a wealth of experience in leading complex negotiations for both the public and private sector. She has a particular interest in tendering and procurement. Yasmin has been a principal consultant for Scotwork, the world’s largest independent provider of negotiation skills training and consultancy. These skills are vital to the dispute resolution role of her office. Yasmin holds qualifications in Economics, has a Master of Business Administration, is a Fellow Certified Practicing Accountant, and a Fellow of the Australian Institute of Company Directors. A former Director on a number of public and private sector Boards, most importantly, Yasmin has been a small business owner in both the retail and professional services sector.

Will Armstrong Business Banking Executive, NAB, Orange

Will Armstrong is responsible for nabbusiness in Orange and the Central West of NSW. Will is a proud CSU graduate having completed a Bachelor of Business majoring in Management. Previous to commencing employment with NAB, Will was the Regional Manager of Specialised Agribusiness Solutions for the Northern Territory and Kimberley for another Tier 1 Australian bank. Will has also worked for a number of Tier 2 banks/lenders thus providing him with a deep understanding of the financial services sector. As Will is responsible for a large diverse portfolio of small to medium enterprise relationships, he is in effect, responsible for a business in it's own right - i.e. a business with several thousand customers and approximately 20 staff resulting in the responsibility of managing a significant balance sheet and profit and loss.