| MKT331 | RELATIONSHIP MARKETING |
| Prerequisite | (MKT110 or MKT210) and MGT100 |
| Corequisite | |
| Enrolment Restriction | |
| Credit Points | 8 |
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| The role of personal selling and the management of the sales force are dealt with in this subject. Topics integral to the planning, implementation, evaluation and control of the sales program are covered. | |