MGT510 STRATEGIC MANAGEMENT (8)
Defines processes of corporate strategic planning, how functional areas such as marketing, finance, operations and human resource management can be integrated to attain organisational aims and objectives, and how strategies and policies are successfully implemented, controlled and evaluated. Addresses practical and theoretical issues relating to strategic management at various organisational levels. Assumed knowledge in this subject is equivalent to that covered in MGT570 or MGT501, and in MKT530 or MKT501, and in FIN510 or ACC501.

 

<-- Return to Handbook site