MKT560 ORGANISATIONAL & MARKETING RESEARCH (8)
Analyses research practices in marketing and organisations of all kinds. Examines the research process in terms of managerial decision making. Primary and secondary research are compared. Qualitative and quantitative research methodologies are explored, and data analysis techniques are examined including cross-tabulation, ANOVA, MANOVA and factor analysis. Assumed knowledge for this subject is equivalent to that covered inMKT501.