Handbook
Current students and re-enrolment – 2008
MBA503 Marketing for Managers (8)
Enrolment Restriction: MBA students only
The aim of this subject is to provide a thorough understanding of the theories, concepts and techniques of marketing. It is concerned with identifying, entering, and developing markets. The aim of marketing is to develop long-term profitable relationships with customers. Central to this is the development of a market-oriented approach to the conduct of managing a business.
This information is for currently enrolled students, and students wishing to re-enrol. Please consult the online course brochures for prospective students looking to enrol in 2008.