Handbook
Current students and re-enrolment – 2008
MBA507 Business Research Methods (8)
Enrolment Restriction: MBA students only
Not available to students who have completed MKT560
This subject will introduce the principles of undertaking business research in business. The aim of the subject is to give some of the experience, confidence and skills needed in order to undertake a business research project. The subject examines how to plan and organise a research project. The subject provides an opportunity to learn the basics of two broad approaches to research: quantitative and qualitative research methods. Ethics in research and writing a research report are also examined.
This information is for currently enrolled students, and students wishing to re-enrol. Please consult the online course brochures for prospective students looking to enrol in 2008.