Handbook
Current students and re-enrolment – 2008
MKT336 B2B Marketing (8)
Prerequisite: MKT110
This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.
This information is for currently enrolled students, and students wishing to re-enrol. Please consult the online course brochures for prospective students looking to enrol in 2008.