MKT501 Marketing Management (8)
Enrolment Restriction: Enrolment restricted to postgraduate students only. Not available to students who have completed RMBU5832. Not available to MBA students.
Marketing Management is concerned with identifying, entering and developing markets. The aim of this subject is to provide a thorough understanding of the theories, concepts and techniques of marketing. A key concern in marketing is developing long-term profitable relationships with customers. Central to this is the development of a market-oriented approach throughout the entire business.