MKT560 Marketing and Organisational Research (8)
Enrolment Restriction: Postgraduate students only
Marketing and management research plays an important role in informing business decisions. Research can be used more effectively if managers understand the processes and techniques that have generated research findings. This subject is designed to enhance skills in defining problems as well as designing, evaluating and interpreting research. Both quantitative and qualitative research are addressed in a range of marketing and management contexts.
Assumed knowledge for this subject is equivalent to that covered in MKT501 or MBA503.