MKT570 Integrated Marketing Communications (8)
Enrolment Restriction: Postgraduate students only
Planning, developing and implementing an Integrated Marketing Communication (IMC) strategy is vital for organisations. This subject will examine how the IMC process creates and enhances profitable relationships with customers and other stakeholders by strategically controlling and influencing messages sent to these groups. From a practical perspective, students will be exposed to a range of available communication tools and the issues that practitioners would consider in applying these tools in specific marketing contexts.
Assumed knowledge for this subject is equivalent to that covered in MKT510.