MBA507 Business Research Methods (8)
Enrolment Restriction: MBA students only.
Not available to students who have completed MKT560.
This subject will introduce the principles of undertaking business research in business. The aim of the subject is to develop the skills needed to undertake a business research project. The subject examines how to plan and organise a research project. The subject provides an opportunity to learn the basics of two broad approaches to research: quantitative and qualitative research methods. Ethics in research and writing a research report are also examined.