MGT517 Advanced Research Methods (8)
Enrolment Restriction: Bachelor of Business (Honours)
Master of Commerce (Accounting, Economics, Marketing, HRM, International Business) (Honours)
PhD
This subject will develop not only specific skills required for conducting alternative approaches to qualitative data collection and analysis, but also develop multivariate data analysis skills, such as multiple regression, multiple discriminant analysis, canonical correlation, structural equation modelling and cluster analysis. The student will develop competence in the use of SPSS for these various analytical approaches. Assumed knowledge for this subject is equivalent to that covered in HRM507 or ACC540 or the completion of a basic research methodology subject at undergraduate level such as MKT230 Market Research.