MKT110 Marketing & Society (8)
Enrolment Restriction: Not available to students who have completed MKT210 or RMBU1640.
A focus on customers/consumers is essential for success in all organisations, whether profit making or not-for profit. MKT110 looks at how organisations build positive relationships with their stakeholders and customers through creating value, and delivering and communicating it effectively. The subject explores the importance of understanding and responding to the diverse needs of customers in a global marketplace, and the methods organisations employ to manage those processes. It identifies key elements of marketing practice and examines how they relate to psychological, social and cultural elements of consumption as well as to society overall.