MKT230 Market Research (8)
Prerequisite: MKT110 and QBM117
Enrolment Restriction: Not for students who have completed TRM230
This subject is an introduction to the principles of market and business research methods. The aim of this subject is to develop the basic skills needed to complete research projects. The subject begins with an overview of the research design process. The subject then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis. Finally, report writing is addressed in this subject.