MKT260 International Marketing (8)
Prerequisite: MKT110
Enrolment Restriction: Not available to students who have completed RMBU3638.
Equivalent pre-requisite subject for former students of the University of Sydney, Orange campus is RMBU1640 (MKT110).
International economic, cultural, political and legal environments will be studied as a prelude to planning marketing strategies for international markets. The subject will examine the role of marketing research, international finance, market entry and expansion strategies and the marketing mix in international marketing.