MKT520 Managing Product and Service Innovation (8)
Enrolment Restriction: Postgraduate students only
In an era of change all organisations need a culture of innovation and continuous improvement. This subject looks at innovation in an organisational context as well as examining the challenges companies face in developing successful new products and services. The activities involved in bringing a new product or service from an initial idea or opportunity through to a successful launch are examined in detail.
Assumed knowledge for this subject is equivalent to that covered in MKT501 or MBA503.