MKT571 Marketing for IT Managers (8)
Enrolment Restriction: Only available to students enrolled in the Master of Management (IT)(Articulated Set); Master of Business Administration (Computing); Graduate Certificate in Account Management.
Not available to students who have completed MKT501 and MBA503.
This subject addresses the management challenge of designing and implementing combinations of marketing variables to carry out a firm's strategy in its target markets. As marketing is a practical discipline, it is vital that you understand the concepts and theories underlying marketing decision-making as these skills help you to analyse and understand complex marketing situations in order to develop and execute appropriate managerial actions.