ADV206 Principles of Channel Planning (8)
Enrolment restrictions: Available to students in the - Bachelor of Arts (Communication-Advertising) - Bachelor of Arts (Communication-Advertising) / Bachelor of Business Marketing double degree - Bachelor of Arts (Communication-Commercial Radio) - Bachelor of Media Communication
Assumed Knowledge: ADV203
This subject develops an understanding of the principles of channel planning and basic skills in the selection of advertising and marketing communication media. The subject also examines the characteristics and functions of the main advertising media. As well as traditional media, students investigate new media communication channels, including direct response, ambient and the internet, and learn how to develop an integrated media strategy.