COM236 Event Management (8)
Enrolment restrictions: Admission to the Bachelor of Arts (Communication), Bachelor of Business Studies (as part of a minor sequence) and Bachelor of Media Communication courses. The subject is included in the Bachelor of Marketing Communications which is delivered by offshore partners. Access to computer and internet/email facilities is essential.
Assumed Knowledge: COM116 or COM115 or ADV203
In this subject the student will be introduced to the conception and management of events across all industry areas and their tactical usage in relation to communications and marketing strategies. Creative design issues for the planning, budgeting, marketing and operation of events will be considered, along with operational issues such as site selection, risk management and supplier relations/quality assurance.