MKT381 Marketing and Trade (8)
Enrolment restrictions: Available only to students completing Stages I, II and III of the Bachelor of Business Studies China Program or students enrolled in a Transnational Education Partner Program only.
The purpose of this subject is to build on the skills already developed in previous subjects in the course. It is a final year subject designed to draw together all the skills necessary to manage a business in a globalised context. The subject complements subjects already studied in the course and draws on information from the disciplines of Marketing, Management, Law, Accounting and Finance.