MKT562 Business to Business Marketing (8)
Enrolment restrictions: Postgraduate students only
Business to Business Marketing provides students with an understanding of the nature, structure and distinguishing characteristics of business to business markets in comparison to consumer markets. This subject presents a framework for understanding business to business buying behaviour and for developing marketing strategies that create and deliver value to targeted business-to-business markets and customers. Assumed knowledge for this subject is equivalent to that covered in MKT501 or MBA503.