TRM230 Introduction to Tourism Research Methods (8)
Enrolment restrictions: Students who would normally take MKT 230 are excluded from enrolling in this subject
This subject introduces students to research methods commonly used in the tourism industry. The subject examines the use of research in the tourism industry, the research process, sampling and various research approaches used in tourism are examined. The subject will also introduce students to the use of SPSS in data analysis. The subject will equip students for research they will conduct in upper level second and third year subjects.