Bachelor of Communication (Advertising)
BComm(Advert)
Fees may apply
The Bachelor of Communication (Advertising) course emphasises the professional nature of advertising communication practice, and specifically of integrated marketing communication and the media theories that inform these practices.
Enrolment through
Bathurst Campus
Study mode*
On campus
*avaliable to international students
Normal course duration
Full-time 3 years (6 sessions)
Admission criteria
Internal Applicants
Admission to the course is based on UAI scores obtained in the NSW Higher School Certificate, the assessment of a questionnaire and essays, and on a personal interview.
The principal criteria used to assess applicants are:
- capacity to pursue tertiary studies;
- motivation and passion to pursue tertiary studies in advertising and enter a professional advertising and marketing communications career;
- demonstrated potential for both strategic and creative thinking, media production and research;
Non-school leaver applicants and students completing courses at other universities are also admitted to the course. These students are admitted using the criteria listed above. The course also admits students who have completed various diplomas in advertising and marketing communication, TAFE and private institutions using the criteria listed here.
International Students
Applicants must have been awarded the appropriate diploma at the time of admission and achieve a satisfactory English standard (IELTS Band 6, TOEFL 550).
All applicants must also complete the School of Communication admission questionnaire and essays and, if necessary, complete an interview with the Course Coordinator or Advertising Student Advisor.
Credit
Credit may be available to students having completed diplomas in advertising and/or marketing communication at TAFE or other private institutions.
Graduation requirements*
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
*The number of subjects and specific subject choices are described in the course structure and enrolment pattern for the course.
Professional recognition
The Bachelor of Communication (Advertising) course is accredited by the International Advertising Association. Graduates who complete a minimum of 80 hours of marketing studies included with the advertising subjects are eligible to receive the additional award: The International Advertising Association Diploma in Marketing Communications.
Course structure
The course consists of eight core Advertising subjects, three core Marketing subjects, one design subject and two restructed electives and 6 electives
Two from the following electives
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The Woman in Question in Nineteenth England and Australia
Plus
COM111 Professional Writing
COM130 Media Production & Presentation (16 points)
COM108 Video Production
CLT209 Media Languages and Cultures
Advertising Subjects
ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Regulations, Issues and Ethics
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
COM316 Advertising & PR Research
ADV315 Professional Advertising Practice (24 points)
Marketing Subjects
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT260 International Marketing
Design Subject
VPA101 Fundamentals of Design 1
Restricted Electives
ADV205 Advertising Creative
ADV211 Advertising Copywriting
ADV312 Advertising Portfolio
Subject to sessional availablity, and at the descretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects in lieu of the creative subjects ADV213 (16 credit points) and ADV312.
Restricted Electives
COM116 Principles and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
MGT100 Organisations and Management
HRM210 Human Resource Management
MGT320 Managing Change
Enrolment pattern
Session 1
MKT110 Marketing Principles
COM111 Professional Writing
COM130 Media Production and Presentation (16 points) (Commenced)
[Politics/Literature/Other elective]
Session 2
ADV203 Advertising Principles
COM130 Media Production and Presentation (completed)
VPA101 Fundamentals of Design 1
[Politics/Literature/Other elective]
Session 3
ADV206 Principles of Channel Planning
COM108 Television and Video Production
MKT220 Buyer Behaviour
ADV205 Advertising Creative
Session 4
ADV207 Channel Planning and Purchasing
ADV102 Advertising Regulations, Issues and Ethics
CLT209 Media Languages and Cultures
ADV211 Advertising Copywriting
Session 5
ADV310 Advertising Strategy and Management
ADV313 Advertising Client Management
COM316 Advertising and Public Relations
ADV312 Advertising Portfolio
Session 6
ADV315 Professional Advertising Practice (24 points)
MKT260 International Marketing
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au