Bachelor of Communication (Advertising)
Fees may apply
The Bachelor of Communication (Advertising) course emphasises the professional nature of advertising communication practice, and specifically of integrated marketing communication and the media theories that inform these practices.
*avaliable to international students
Normal course duration
Full-time 3 years (6 sessions)
Admission to the course is based on UAI scores obtained in the NSW Higher School Certificate, the assessment of a questionnaire and essays, and on a personal interview.
The principal criteria used to assess applicants are:
- capacity to pursue tertiary studies;
- motivation and passion to pursue tertiary studies in advertising and enter a professional advertising and marketing communications career;
- demonstrated potential for both strategic and creative thinking, media production and research;
Non-school leaver applicants and students completing courses at other universities are also admitted to the course. These students are admitted using the criteria listed above. The course also admits students who have completed various diplomas in advertising and marketing communication, TAFE and private institutions using the criteria listed here.
Applicants must have been awarded the appropriate diploma at the time of admission and achieve a satisfactory English standard (IELTS Band 6, TOEFL 550).
All applicants must also complete the School of Communication admission questionnaire and essays and, if necessary, complete an interview with the Course Coordinator or Advertising Student Advisor.
Credit may be available to students having completed diplomas in advertising and/or marketing communication at TAFE or other private institutions.
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
*The number of subjects and specific subject choices are described in the course structure and enrolment pattern for the course.
The Bachelor of Communication (Advertising) course is accredited by the International Advertising Association. Graduates who complete a minimum of 80 hours of marketing studies included with the advertising subjects are eligible to receive the additional award: The International Advertising Association Diploma in Marketing Communications.
The course consists of eight core Advertising subjects, three core Marketing subjects, one design subject and two restructed electives and 6 electives
Two from the following electives
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The Woman in Question in Nineteenth England and Australia
ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Regulations, Issues and Ethics
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
COM316 Advertising & PR Research
ADV315 Professional Advertising Practice (24 points)
VPA101 Fundamentals of Design 1
Subject to sessional availablity, and at the descretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects in lieu of the creative subjects ADV213 (16 credit points) and ADV312.
COM116 Principles and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
MGT100 Organisations and Management
HRM210 Human Resource Management
MGT320 Managing Change