Bachelor of Media Communication
The course aims to:
- provide graduates with the necessary skills to enter careers in a specific range of media and communication areas of practice ;
- provide industry practitioners with critical and contextual understandings to inform their practice and to gain cross-over skills to related areas of communication and media, including new media;
- articulate with diploma programs in TAFE and other institutions to enable diploma graduates to complete a university degree with credit for subjects already undertaken; and
- promote in graduates an awareness of the critical importance of life-long learning in supporting their professional careers.
Normal course duration
Part-time 6 years (12 sessions)
To be admitted into the course, prospective students need to indicate their likelihood of success through:
- previous studies; and
- other attainments and experience.
Previous studies include:
- the NSW Higher School Certificate or interstate /overseas equivalent; or
- the International Baccalaureate Diploma; or
- a completed or part completed course of a university, college of advanced education or other accredited tertiary institution; or
- a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate); or
- an approved Foundation Studies program certificate; or
- completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.
NSW and interstate school leavers are normally selected on the basis of their Universities Admissions Index (UAI) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.
Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.
English language proficiency
Applicants will be deemed to have sufficient English proficiency if they:
- have completed all their formal studies in one or more of the following countries; or
- were born in one of the following countries and have completed at least one qualification in one of those countries; or
- have completed senior secondary study or at least one year of full-time University study in one of the following countries: American Samoa, Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, United Kingdom, USA, Zambia;
- have successfully completed one year of full-time (or part-time equivalent) post-secondary study at an affiliate institution of the University, with English as the medium of instruction and assessment.
All other applicants must explicitly demonstrate proficiency.
Acceptable tests for English proficiency
Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:
- a TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0;
- a TOEFL Internet-based score of 80 for undergraduate and postgraduate coursework programs, and 90 for postgraduate research candidates with a minimum score of 25 in the writing section;
- a TOEFL computer-based score of 213 and Essay Rating of 5;
- an Academic IELTS (International English Language Testing System) overall score of at least 6.0, and with no score below 5.5;
- a Combined Universities Admission Test (CULT) overall score of at least 65;
- a C pass in English at the GCE ‘A’ level examinations in either Singapore or the United Kingdom;
- completion of the International Baccalaureate diploma with English A2 at higher or sub. Level;
- a C pass in ‘Use of English’ in the Hong Kong Advanced Level Examination (HKALE);
- completion of the UNSW Foundation Studies Certificate with a C pass in ‘Use of English’;
- completion of an AQF Certificate IV (including English for Academic Purposes);
- successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education;
- a score of 155 in the verbal component of the STAT test;
- a Pass grade in the Uniworld English College English for Tertiary Entrance course; or
- IRI Diploma of English.
An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.
Attainment and experience
You may also be admitted to a course based on other attainments and experience. These may include:
- voluntary or paid work experience;
- performance in tests and examinations conducted by professional recognised bodies;
- participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers; or
- completion of the Special Tertiary Admissions Test (STAT).
To graduate, students must satisfactorily complete 192 points.
*The number of subjects and specific subject choices are described in the course structure and enrolment pattern for the course.
The course comprises 14 core subjects and two minor sequences.
COM111 Professional Writing
COM112 Digital Media
COM115 Media Audiences and Public Opinion
COM117 Directing Information Programs
VIS101 Visual Communication
COM219 Media Communication and Globalisation
COM319 Media Ethics and Public Policy
COM326 Industrial and Legal Issues
GRP103 Introduction to Digital Technologies
MST114 Production Planning
VPA104 Introduction to Digital Imaging
VPA101 Fundamentals of Design
VPA110 Visual Storytelling
VPA310 Project Management
Students choose 2 minors sequences
ADV205 Advertising Creative
ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
COM236 Event Management
COM116 Principles and Practices of Public Relations
COM218 Organisational Communication
COM215 Public Relations Processes
COM313 Public Relations Issues Management
VPA105 Digital Publishing and Typography
GRP224 Design for Industry
GRP225 Experimental Design
GRP226 Advertising and Design
GRP223 Digital Design
JRN112 Principles of Journalism
POL101 Australian Government and Politics
JRN201 Print Journalism 1
JRN203 Print Journalism 2
MKT110 Marketing Principles
MKT350 Buyer Behaviour
MKT220 Buyer Behaviour
MKT310 Marketing Communications
MKT260 International Marketing
ART222 Art, Technology and Culture
HST210 Media and Society in the Twentieth Century
ACT310 Australian Theatre
COM340 Social Media