COM113 Commercial Radio Industry (8)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
Students will gain an overview of how the radio industry as-a-whole has evolved, where it is going, and some of the major challenges it faces. They will be introduced to the key industry organisations, legal and regulatory issues, find out about the various job roles performed and learn about the unique role of radio within the overall marketing communications mix.
Students will also be exposed to the various station formats and learn how individual stations measure their appeal to the various target audiences. Also they will gain a firm understanding of the key elements of revenue and cost, as well as how stations build relationships with their customers, creative and media agencies.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Bathurst |
Continuing students should consult the SAL for current offering details: COM113
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Admission to the BA (Communication - Commercial Radio) course
Objectives:
Upon successful completion of this subject, students should:
- be able to understand the evolution of the radio medium in Australia including the ownership and control of the major networks
- be able to understand the legal and regulatory frameworks
- be able to understand the relationships between commercial radio and its various target audiences
- be able to understand the role of the industry as an advertising and marketing medium
- be able to understand the challenges facing the industry in a world of converging communications
Syllabus:
The subject will cover the following topics:
- the history, evolution and understanding of the unique characteristics of the radio medium - the principal legislation, codes of practice and key broadcast regulatory authorities - the overall organisation of a radio station/network, and an understanding of the key roles - the radio studio environment, the range of production and broadcasting (especially digital) equipment - an understanding of the different programming formats and how they are used to position stations - the basics of radio news gathering and writing, the purpose and value of radio interviews - the place of the radio medium within a converging communications environment
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.