COM235 Media Promotions Project (8)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
This is a project based subject where students devise, plan and implement a promotions project in partnership with an industry body and under the supervision of the subject coordinator. Students will employ the sales and promotions skill and knowledge acquired from prior subjects. The aim of this subject is to develop students' abilities to manage promotions processes, from concept development to project completion.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Bathurst |
Continuing students should consult the SAL for current offering details: COM235
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Prerequisite(s):
Enrolment restrictions:
Bachelor of Arts (Communication - Commercial Radio) access to computer and internet/email facilities is essential
Objectives:
Upon successful completion of this subject, students should:
- be able to recognise the key elements of an operations plan
- be able to devise a sales promotions plan and a station promotions plan
- be able to utilise the core elements of a client sales pitch
- be able to respond to a client sales brief
- be able to demonstrate evidence of teamwork skills, time management skills and presentation skills
- be able to demonstrate an understanding of the logistics of managing a media promotions project
- be able to contribute as effective collaborators in a media promotions event - from concept development through to project completion
- be able to demonstrate an understanding of project team roles and their particular responsibilities
- be able to demonstrate these understandings by taking up a promotions or sales role within a Spring session promotions team.
Syllabus:
The subject will cover the following topics:
- building and managing a project team - promotions management - promotions planning for live events - budgeting and scheduling - audience research and product marketing group communication - evaluating project performance
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.