COM236 Event Management (8)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
In this subject the student will be introduced to the conception and management of events across all industry areas and their tactical usage in relation to communications and marketing strategies. Creative design issues for the planning, budgeting, marketing and operation of events will be considered, along with operational issues such as site selection, risk management and supplier relations/quality assurance.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Bathurst | Session 2 |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: COM236
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Enrolment restrictions:
Admission to the Bachelor of Arts (Communication), Bachelor of Business Studies (as part of a minor sequence) and Bachelor of Media Communication courses. The subject is included in the Bachelor of Marketing Communications which is delivered by offshore partners. Access to computer and internet/email facilities is essential.
Objectives:
Upon successful completion of this subject, students should:
- be able to plan events from their outset to delivery, under guidance from an experienced manager/mentor
- be able to develop events that relate to the communications and marketing strategy being used by clients or employers
- be able to integrate communications activities with events
- be able to choose the appropriate event style for the client or employer's objectives
- be able to use project planning software tools for event planning
- be able to work with an experienced supervisor, undertake risk management analysis and prepare reports
Syllabus:
The subject will cover the following topics:
- the history, role and function of events and their economic, social and cultural impacts - event creation; establishment of event objectives linked to advertising and/or PR strategy - human resources planning for events - budgeting and marketing of events - project management and the software tools used - event operations, site selection and design - staging of events; applying a theatrical design perspective - selecting and working with suppliers - legal framework and risk management
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.