COM320 Professional Public Relations Communication Practice (16)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
This is the capstone subject of the degrees. It requires students to demonstrate their academic and professional attainment through researching an implenting a real project to achieve change and delivering an academic study into contemporary communication practice.
+ Subject Availability Modes and Locations
| Session 2 | |
|---|---|
| Internal | Bathurst |
Continuing students should consult the SAL for current offering details: COM320
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Enrolment restrictions:
Students must have passed all prior subject in the course structure before enrolling in this subject.
Objectives:
Upon successful completion of this subject, students should:
be able to operationalise and set objectives in an organisational context
be able to demonstrate organisational communication planning skills
be able to demonstrate and understanding of client liaison and communication principles
be able to present project proposals,and
be able to evaluate their communication objectives.
be able to understand the theoretical organisational principles associated with external publics
be able to demonstrate a knowledge of how technology is changing the way organisation's communicate
be able to understand communities can harm organisations
be able to understand principles of common good v private interest
be able to demonstarte an awareness of customer relationship management principles
be able to demonstrate a knowledge of marketing communications and cause related marketing
be able to demonstrate an awareness of all new media horizons
be able to understand investor relations and corporate governance
be able to discusswhat future studies prdict for organisational communication, and
be able to understand the role of public relations in 2010.
Syllabus:
The subject will cover the following topics:
1. Students are required to conduct an organisational communication project for a real client that effects a real change for the client organisation. The first step is to have approved a proposal (worth 15 per cent ), and then deliver a full report at the end of the session (worth 50 per cent) on the implementation of the project and an evaluation of its effectiveness.
2. Students are to complete an academic desk research project (35 per cent) on a contemporary communication or public relations issue that is scholastic in style and rigour.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.