COM338 Public Relations Specialisations (8)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
This subject develops the students knowledge of specialisations in public relations practice, and introduces students to research and planning and its integration with development of communication strategy.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM338
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Enrolment restrictions:
Bachelor of Marketing Communication. Students will require internet access.
Objectives:
Upon successful completion of this subject, students should:
- be able to identify the main specialisations in public relations
- be able to apply that knowledge to the work undertaken with clients or employers, either in a consultancy or within a corporate communications environment
- be able to discuss key industry issues verbally and in writing
- be able to plan, manage and execute public relations strategies and tactics for a range of specialisations
- be able to demonstrate their understanding of the management of a public relations campaign
Syllabus:
The subject will cover the following topics:
- public relations specialisations such as financial and investor relations, information technology, FMCG and product public relations, marketing communications, healthcare, rural and environmental and not-for-profit organisations - industry issues such as sponsorship and event marketing, international/transnational corporate public relations, reputation management, online public relations, and applied research and evaluation of public relations campaign - professional skills including budgeting and time management, negotiation, quality assurance and client satisfaction, and the development and execution of a public relations project.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.