COM339 Strategic and International Public Relations (16)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
This subject develops the students' knowledge of specialisations in public relations practice, as well as introducing them to the regional public relations environment. The subject focuses on a detailed examination of the core specialised functions through a guest speaker programme. International public relations practices will also be intensively studied to ensure students have a strong awareness of the cultural, social and political aspects of overseas practices.
+ Subject Availability Modes and Locations
| Session 2 | |
|---|---|
| Internal | Bathurst |
Continuing students should consult the SAL for current offering details: COM339
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Prerequisite(s):
Enrolment restrictions:
Bachelor of Arts (Communication - PR & Org Comm). Must have completed COM215
Objectives:
Upon successful completion of this subject, students should:
Successful completion of this subject students should:
- be able to identify the primary specialisations of public relations;
-be able to assess which industry function or specialisation that might suit their individual interests;
-gain an insight into regional public relations practices;
-demonstrate an understanding of how cultural and social issues can inform the public relations strategic planning process for international public relations campaigns;
-understand the steps required to research, plan, manage, execute and evaluate public relations strategies and tactics for specialised public relations activities and international projects;
- have an awareness of the requirements for job applications and job interviews.
Syllabus:
The subject will cover the following topics:
-public relations specialisations such as financial and investor relations, information technology, healthcare, not-for-profit, FMCG, business to business and integrated marketing communications; -sponsorship, event marketing, reputation management; -an overview of international and transnational public relations practice; -a detailed examination of regional public relations markets such as Singapore, China, Malaysia, Indonesia, Phillipines, Japan; -applied research and evaluation of local and international public relations campaigns; -professional skills including job interview skills; budgeting and time management; negotiation skills; quality assurance and client satisfaction methods.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.