COM517 Defence PR Imperatives (16)
CSU Discipline Area: Communication (COMUN)
Duration: One session
Abstract:
This subject will examine the core competencies in the area of programming and planning for public relations, managing external relations, implementing media relations strategies and events management. It will outline the key processes used in defence public relations, standard operating practices, ethics and legal requirements.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM517
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Graduate Certificate in Communication (Defence)
Objectives:
Upon successful completion of this subject, students should:
- be able to demonstrate ability to meet core competencies as outlined
- be able to provide a framework for critical analysis and strategic thinking
- be able to develop skills in planning and implementing comprehensive communication strategies
Syllabus:
The subject will cover the following topics:
- Defence communication ethics and operating procedures - A strategic approach to communication strategy - The organisation image and profiles - Special group relationships - media, investor, government, community - Public communication campaigns - Research and evaluation in context - Interpersonal communication - Career development and management skills
Residential School
This subject contains a compulsory 3 day residential school.
Residential school with case management scenario
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.