ECO215 Managerial Economics for Business Strategy (8)
CSU Discipline Area: Economics and Finance (ECFIN)
Duration: One session
Abstract:
This subject applies economic analysis to a wide range of economic models used in a managerial decision making context. Optimisation techniques are introduced in a managerial decision making environment. Market models are related to cost and production as well as to the types of profit analyses underpinning contemporary business decision-making. The subject explores the profit/loss implications of alternative business strategies under various market conditions including competitive, monopoly and oligopoly market structures. Game theory models of business strategy are explored and applied to various business contexts. Alternative business pricing practices are reviewed. Policy issues are considered in an applied context through case studies and business applications.
+ Subject Availability Modes and Locations
| Session 2 | |
|---|---|
| Distance | Wagga Wagga |
Continuing students should consult the SAL for current offering details: ECO215
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Enrolment restrictions:
Not available to students who have completed ECO200
Objectives:
Upon successful completion of this subject, students should:
- be able to discuss various economic models of managerial decision making;
- be able to analyse strategic business decision-making across a range of contemporary models;
- be able to apply the business strategy analysis to several case study managerial economics models.
Syllabus:
The subject will cover the following topics:
Introduction to managerial economics: scope and method Selected optimisation techniques Consumer demand analysis Applied demand estimation Demand forecasting Production and cost theory and applications Cost models and estimation Introduction to market strategy Business strategy models: theory and application Pricing practices in business Competition policy and regulation (Australian context) Elements of risk analysis for business decisions
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.