GRP226 Advertising and Design (8)
CSU Discipline Area: Design and Visual Production (DSVIS)
Duration: One session
Abstract:
This subject will examine the role of design in advertising; how advertisements work and why certain campaigns are more successful than others. Students will examine award winning campaigns and consider the changing trends in advertising and the effects of technology. The application of these elements and the integration of design and studio skills will be developed through specific assignments and seminars.
+ Subject Availability Modes and Locations
| Session 2 | |
|---|---|
| Internal | Wagga Wagga |
| Distance | Wagga Wagga |
Continuing students should consult the SAL for current offering details: GRP226
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Not for any students who have completed GRP222
Objectives:
Upon successful completion of this subject, students should:
- be able to demonstrate an understanding of the history and role of advertising for professional and community organisations
- be able to demonstrate an understanding of the function of advertising
- be able to produce effective advertising solutions
Syllabus:
The subject will cover the following topics:
- theories and history of advertising and marketing - market definition - research in advertising - copywriting - problem solving within the advertising field
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.