GRP322 Campaigns, publishing and identity (16)
CSU Discipline Area: Design and Visual Production (DSVIS)
Duration: One session
Abstract:
This subject examines the importance of advertising; it's function, its diversity, its impact and its affect through all mediums including television, press, radio, print and the web. This subject also aims to give students the opportunity to explore in detail aspects of print, publishing and identity.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Wagga Wagga |
| Distance | Wagga Wagga |
Continuing students should consult the SAL for current offering details: GRP322
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Objectives:
Upon successful completion of this subject, students should:
- be able to work and liaise with real clients and deal with their specific briefs
- be able to demonstrate an understanding of all facets of advertising including press, radio, television or new media
- be able to demonstrate an understanding of pre-press, the colour printing process and all forms of publishing
- be able to demonstrate sufficient skills to produce effective ads, promotional campaigns and advanced publishing
- be able to examine the importance of clever and effective copy writing, identity and promotions
- be able to prepare detailed campaign proposals backed by well documented research
Syllabus:
The subject will cover the following topics:
- Advertising campaigns - Understanding the brief - Media planning - Working with clients - Pre-press and print production - Single and multi colour printing - Identity and style sheets
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.