IMI501 Marketing Practice (8)
CSU Discipline Area: Unallocated to a CSU Discipline code (OTHER)Unallocated to a CSU Discipline code (OTHER)
Duration: One session
Abstract:
This subject provides an understanding of the evolving role of marketing and the changing environment in which the job must be performed. Whilst the orientation of this subject is primarily customer marketing process focussed, it also recognises the interplay between the major organisational stakeholders and the core customer driven marketing process.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI501
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
IMIA students only.
Objectives:
Upon successful completion of this subject, students should:
Understand the fundamentals of marketing practice
Understand the evolving role of marketing and the overall marketing process
Understand the different aspects of the marketing environment
Understand how to analyse buyer behaviour
Understand how to analyse the competitive environment and marketing opportunities
Understand the importance of responding to customer requirements
Understand how to respond to customer functional, availability, communication and payment requirements
Understand how to plan and implement marketing programs
Understand the links between learning and successful marketing practice
Understand the broad challenges associated with international marketing
Syllabus:
The subject will cover the following topics:
Marketing practice overview Evolution of marketing practice Core marketing concepts Marketing process overview Managing marketing strategy Analysing the marketing environment Analysing the broader marketing environment Analysing buyer behaviour Analysing the competitive environment Analysing marketing opportunities Responding to customer requirements Functional requirements Availability requirements Communication requirements Payment requirements Planning and integrating Planning and implementing marketing programs International marketing Marketing and learning A future perspective
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.