IMI503 Marketing Implementation (8)
CSU Discipline Area: Unallocated to a CSU Discipline code (OTHER)Unallocated to a CSU Discipline code (OTHER)
Duration: One session
Abstract:
This subject explores how strategies can be converted into successful tactical action plans and budgets, incorporating risk management action. Develops outcome measurement skills and implementation behaviour skills including securing stakeholder support and conflict anticipation and resolution.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI503
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Restricted to Graduate Certificate/Graduate Diploma/Master of Strategic Marketing
Objectives:
Upon successful completion of this subject, students should:
Understand how to convert strategies into implementation plans and implementation plans into budgets
Understand the role and use of risk management in implementation
Understand how to measure and monitor outcomes
Understand the application of business horizons to outcome measurement
Understand how to control the delivery of value during implementation
Understand how to analyse potential problems and the linkages between corrective action and learning
Understand the linkages between strategy and tactics
Understand how to secure and maintain stakeholder support during implementation
Understand how to lead implementation and to anticipate and resolve conflicts arising during implementation
Syllabus:
The subject will cover the following topics:
Implementation planning skills Converting strategies into implementation plans Establishing S.M.A.R.T. milestones Converting implementation plans into budgets Risk management Outcome measurement skills Sources of outcome information Determining which outcomes should be measured and monitored Outcome measurement and business horizon Outcome measurement: other applications Outcome review skills Controlling delivered value Potential problem analysis Linking strategy and tactics Linking corrective action and learning Implementation behavioural skills Securing/maintaining stakeholder support Implementation leadership Conflict anticipation and resolution Implementation behaviour guidelines
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.