IMI505 Applied Strategic Marketing Project 1 (8)
CSU Discipline Area: Unallocated to a CSU Discipline code (OTHER)
Duration: One session
Abstract:
This is an applied subject designed to enable the student to demonstrate the ability to successfully apply relevant theories and frameworks to the solution of a significant marketing management problem or situation. The project topic is identified by the individual student after consultation with a host organisation and guidance from academic staff.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI505
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Students enrolled in the Graduate Diploma or Master of Strategic Marketing or the Strategy Innovation specialisation of the Master of Business Administration program offered in collaboration with The IMIA Centre for Strategic Business Studies.
Objectives:
Upon successful completion of this subject, students should:
Students will be able to apply knowledge and skills gained from other subjects and further reading to pragmatic problems or opportunities relevant to their host organisations.
Syllabus:
The subject will cover the following topics:
To qualify for approval, each project will have several components: (a) a problem or opportunity existing either in one organisation or across an industry; (b) one or a number of people who are the "owners" of the problem and who are interested in the analysis and recommendations which will be generated by the project; (c) a background of theory and practice which must be used by the student in developing solutions. Students will be required to write a project report, segments of which will be required to be submitted during the course of the project. The project report will record the student's proposed solution or recommended course of action (the solution may be a proposed strategic marketing plan or strategy).
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.