INF310 Marketing of Libraries and Information Agencies (8)

CSU Discipline Area: Information Studies (INFST)

Duration: One session

Abstract:

Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which enable them to build branding and promotional strategies.

+ Subject Availability Modes and Locations

Session 1
Distance	SPACE, University of Hong Kong
Distance	Wagga Wagga

Continuing students should consult the SAL for current offering details: INF310

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Enrolment restrictions:

Not available to students who have completed INF420 or INF507

Objectives:

Upon successful completion of this subject, students should:

- demonstrate an understanding of marketing and its application in the library and information environment;
- demonstrate an understanding of the different users of library and information agencies;
- have knowledge of the different market segments which can be applied to library and information agencies;
- demonstrate an understanding of strategic marketing planning;
- demonstrate an understanding of branding strategies; and
- demonstrate an understanding of promotional strategies for products and services in the library and information environment.

Syllabus:

The subject will cover the following topics:

- Marketing planning - Market segmentation - Marketing mix - Branding

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