MBA507 Business Research Methods (8)

CSU Discipline Area: Management (MANAG)

Duration: One session

Abstract:

This subject will introduce the principles of undertaking business research in business. The aim of the subject is to develop the skills needed to undertake a business research project. The subject examines how to plan and organise a research project. The subject provides an opportunity to learn the basics of two broad approaches to research: quantitative and qualitative research methods. Ethics in research and writing a research report are also examined.

+ Subject Availability Modes and Locations

Session 1
Internal	CSU Study Centre Melbourne
Internal	CSU Study Centre Sydney
Distance	Wagga Wagga

Continuing students should consult the SAL for current offering details: MBA507

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Enrolment restrictions:

MBA students only. Not available to students who have completed MKT560 or HRM507 .

Objectives:

Upon successful completion of this subject, students should:

- be able to explain the research process;
- be able to plan and design a research project;
- be able to use the techniques associated with quantitative business research methodologies;
- be able to use the techniques associated with qualitative business research methodologies;
- be able to undertake and write up a business research project; and
- be able to appreciate ethical considerations in research.

Syllabus:

The subject will cover the following topics:

Research Process, Planning and Design; Qualitative and Quantitative Research Methodologies; Sampling Techniques; Modes of Data Collection: Questionnaires and Interviews; Quantitative Data Analysis : Univariate and Multivariate Statistical Methods; Qualitative Data: Planning, Design, Collection and Analysis ; Combining Quantitative and Qualitative Research; Ethics in business research; Writing the Research Report.

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