MBA508 Business Strategy (8)

CSU Discipline Area: Management (MANAG)

Duration: One session

Abstract:

This subject introduces key practical and theoretical aspects of strategic management. It provides an overview of the debates in strategic management, offers an effective introduction and orientation to the field, and also addresses the potential benefits and limitations of strategic management. This approach allows for the development of knowledge and skills in the areas of strategic analysis, strategic choice and strategic implementation.

+ Subject Availability Modes and Locations

Session 2
Internal	CSU Study Centre Sydney
Distance	Bathurst
Session 3
Distance	Bathurst

Continuing students should consult the SAL for current offering details: MBA508

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Enrolment restrictions:

Available to MBA students only and not available to students who have completed MGT510 or MGT571

Objectives:

Upon successful completion of this subject, students should:

be able to identify and explain the key components of strategic management such as strategy analysis, strategy formulation and strategy implementation, and their interrelationships;
be able to review and evaluate the evolution of ideas and practices leading to the development of strategic management and its relationship to other management practices and principles;
be able to identify and differentiate between functional areas such as marketing, finance, operations and human resource management and evaluate how they should act conjointly toward the attainment of the organisations strategic aims and objectives;
be able to evaluate the importance of developing strategically appropriate relationships between people, processes, functions, structures and even organisations; and
be able to critique, act strategically, and make recommendations in the context of the potential of strategic management vis-a-vis the realisation of organisational change and/or success in the private, public, and not-for-profit sectors.

Syllabus:

The subject will cover the following topics:

Introduction to strategy and strategic management
Strategy analysis (i.e., the external environment analysis, the internal environment analysis)
Strategy formulation (i.e., business-level strategy, corporate-level strategy)
Strategy implementation and evaluation (i.e., strategies for change, leadership requirements for strategic change, implementation and evaluation of strategic change)

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