MGI525 Emerging Themes in Marketing (8)
CSU Discipline Area: Unallocated to a CSU Discipline code (OTHER)
Duration: One session
Abstract:
This subject involves critically evaluating the impact of a range of new and emerging themes in business organisations and the marketing environment. In addition, this unit will also help you build and refine the skills necessary to anticipate and adapt to future change.
By the end of this subject, you will be able to critically evaluate the significance of various emerging themes. You will be able to demonstrate your ability to recognise their strategic significance and to consider how best to integrate them when developing and implementing marketing strategies.
The critical evaluation will require you to analyse the impact of the emerging themes from a strategic perspective at a sectoral or industry level. You will also be required to investigate their possible impact on the organisation you work for, or on an organisation you know well.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGI525
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Enrolment restrictions:
Available only to students enrolled in the Graduate Certificate in Management (Chartered Marketer) and Master of Management (Chartered Marketer)
Objectives:
Upon successful completion of this subject, students should:
· be able to critically evaluate macro-environmental emerging themes and assess/forecast their potential impact on a sector or industry.
· be able to critically evaluate meso-enviromental emerging themes and assess/forecast their potential impact on a sector or industry.
· be able to judge the importance of a range of emerging themes to a particular organisation.
· be able to develop contemporary strategic marketing and business responses to a prioritised emerging theme.
· be able to propose methods by which marketing professionals can anticipate and adapt to change.
Syllabus:
The subject will cover the following topics:
· The need to monitor the macro –environment and make changes
· Changes in political governance systems and political focus
· Contemporary economic opportunities/challenges
· Social change (at local and global levels)
· Emerging Technologies
· Environmental challenges
· Methods of forecasting/predicting change
· Changes in consumer behaviour
· Changes in nature/structure of competition and nature/structure of supply chains
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.