MGI529 Applied Marketing Research Project (16)
CSU Discipline Area: Unallocated to a CSU Discipline code (OTHER)
Duration: One session
Abstract:
Leading Marketing is an innovative approach as it is designed to enable you to design, implement and evaluate a live strategic business project and to develop your personal and professional skills, knowledge and behaviours. You will be expected to self-manage your learning and add value to your organisation and/or business sector. This capstone subject provides the student with the ability to apply the knowledge you have gained in the course to your own professional setting.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGI529
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
ITI500 and MGI525 and MGI526 and MGI527 and MGI528
Enrolment restrictions:
Available only to students enrolled in the Master of Management (Chartered Marketer)
Objectives:
Upon successful completion of this subject, students should:
· be able to critically discuss current and emerging issues in marketing that is informed by leading edge research and practice in the field
· be able to propose a strategic response to an emerging marketing theme that considers the impact on marketing and its interaction with other parts of the organisation
· be able to critically evaluate the skills, behaviours and attitudes required to lead strategic marketing projects
· be able to critically assess published research to determine methods of designing, implementing, measuring and monitoring the success of a project and marketing performance
· be able to design and conduct research into marketing and business issues using a range of business data, research sources and appropriate research methods
· be able to discuss the relationship between theory and professional practice through the application of a range of appropriate assessment tools and techniques to measure project success
· be able to critically evaluate project success and recommend appropriate actions to improve the implementation of future business projects or to revise approaches to practice
· be able to critically assess personal performance and provide a range of evidence that demonstrates that they can take responsibility for their own personal and professional development
· be able to develop their ability to operate effectively in a strategic marketing role through continuing professional development
Syllabus:
The subject will cover the following topics:
· Defining the project
· Project implementation and assessment
· Self review and continual professional development
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.