MGT529 Small Business Strategic Plan (8)
CSU Discipline Area: Management (MANAG)
Duration: One session
Abstract:
This subject examines how small business functional areas such as operations, human resources, marketing and finance can be integrated to achieve business goals and objectives. The role of strategy and how strategic business plans are implemented, controlled and evaluated is an important component of the subject. Students will also identify the key benefits and limitations of strategic management within a small business context.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Distance | Bathurst | Session 2 |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: MGT529
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Not available to students who have completed MGT510 or MGT573 .
Objectives:
Upon successful completion of this subject, students should:
- be able to develop informed perspectives of small business strategy;
- be able to apply relevant strategic frameworks, models and processes that assist the formulation of business strategy;
- be able to understand and evaluate the importance of engaging internal and external stakeholders in the strategic management process;
- be able to differentiate the role of each function of the small business and link its role into a holistic strategic plan;
- be able to critique the role of ethics and corporate social responsibility in the strategic management process;
- examine and evaluate the strategic capabilities of competitors;
- be able to develop a strategic plan for your small business setting.
Syllabus:
The subject will cover the following topics:
Conceptual foundation of strategic management
Developing a framework for strategic management
Analysing the internal and external environment
Amending the strategic context
Implementing strategy
Leadership and management requirements of change
Small Business case study
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.