MKT230 Market Research (8)
CSU Discipline Area: Marketing (MARKT)
Duration: One session
Abstract:
This subject is an introduction to the principles of market and business research methods. The aim of this subject is to develop the basic skills needed to complete research projects. The subject begins with an overview of the research design process. The subject then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis. Finally, report writing is addressed in this subject.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Albury-Wodonga |
| Internal | Bathurst |
| Internal | CSU Study Centre Melbourne |
| Internal | CSU Study Centre Sydney |
| Distance | Bathurst | Session 3 |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: MKT230
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Prerequisite(s):
Enrolment restrictions:
Not for students who have completed TRM230
Objectives:
Upon successful completion of this subject, students should:
be able to demonstrate understanding of the foundations of research and research techniques;
be able to discuss and evaluate secondary data sources;
be able to design and implement specific stages of the research process for a qualitative and quantitative research project;
be able to specify, evaluate and interpret research data effectively;
be able to understand and apply quantitative survey method; and
be able to write research reports.
Syllabus:
The subject will cover the following topics:
. Introduction to business research and the research process . Defining the research problem . Designing qualitative and quantitative research projects . Accessing and synthesising secondary data . Collection of primary data . Qualitative data analysis (including content and thematic analysis) . Designing questionnaires . Sampling issues in business research . Basic data analysis . Ethical issues in business research . Writing research reports
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.