MKT240 Market Analysis (8)
CSU Discipline Area: Marketing (MARKT)
Duration: One session
Abstract:
The purpose of this subject is to develop practical skills for analysing markets. This will involve developing skills in data collection, research design, and the application of a range of quantitative approaches to understand the market. Students will develop skills in the area of satisfaction modelling, understanding product positions, segmentation and market share analysis. Students will also develop their skills in using the statistical package SPSS. This subject builds on the research skills developed in MKT230.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | HELP University College | Session 2 |
| Internal | Albury-Wodonga |
| Internal | Bathurst |
| Internal | CSU Study Centre Melbourne |
| Internal | CSU Study Centre Sydney |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: MKT240
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Prerequisite(s):
Objectives:
Upon successful completion of this subject, students should:
Be able to demonstrate the understanding of the main data collection methods for surveys
Be able to demonstrate the understanding of the different quantitative methods for market analysis
Be able to apply the appropriate quantitative analysis methods to market research data
Be able to create and interpret models for markets analysis
Be able to confidently use statistical computer software packages such as SPSS to generate marketing models
Be able to write marketing research reports
Syllabus:
The subject will cover the following topics:
. Quantitative research designs . Quantitative data collection and fieldwork . Modelling product satisfaction . Identifying product positions . Defining market segments . Market share analysis (identifying how market share changes with changes in price and product features) . Report writing
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.