MKT260 International Marketing (8)
CSU Discipline Area: Marketing (MARKT)
Duration: One session
Abstract:
International economic, cultural, political and legal environments will be studied as a prelude to planning marketing strategies for international markets. The subject will examine the role of marketing research, international finance, market entry and expansion strategies and the marketing mix in international marketing.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | HELP University College | Session 2 |
| Internal | Albury-Wodonga |
| Internal | Bathurst |
| Internal | CSU Study Centre Melbourne |
| Internal | CSU Study Centre Sydney |
| Internal | Holmesglen |
| Internal | Orange |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: MKT260
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Assumed knowledge in this subject is equivalent to that covered in MKT110
Enrolment restrictions:
Not available to students who have completed RMBU3638.
Equivalent pre-requisite subject for former students of the University of Sydney, Orange campus is RMBU1640 (MKT110 ).
Objectives:
Upon successful completion of this subject, students should:
- be able to analyse elements of the international environment and their inter-relationship and understand their relevance to international marketing strategies;
- be able to identify international marketing opportunities and threats;
- be able to plan, implement and control international marketing strategies;
- be able to formulate effective strategies for international marketing, including market entry and marketing mix strategies;
- be able to understand the changing role and mode of international marketing.
Syllabus:
The subject will cover the following topics:
Introduction to International Marketing.
International marketing research.
The international environment
economic
cultural
political and legal
competitive
International finance.
International marketing planning.
International markets.
Market segmentation and targeting.
Market entry and expansion strategies.
Product and service strategies.
Distribution and supply logistics.
Pricing strategies and foreign exchange.
Promotional strategies.
The future of international marketing.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.