MKT336 B2B Marketing (8)

CSU Discipline Area: Marketing (MARKT)

Duration: One session

Abstract:

This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.

+ Subject Availability Modes and Locations

Session 1
Internal	Albury-Wodonga
Internal	Bathurst
Internal	CSU Study Centre Sydney
Internal	Holmesglen
Distance	Bathurst

Continuing students should consult the SAL for current offering details: MKT336

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Assumed Knowledge:

MKT110

Objectives:

Upon successful completion of this subject, students should:

Be able to appreciate the importance of business markets;
Be able to demonstrate the understanding of the nature of demand of business markets;
Be familiar with the management of supply chains;
Be able to apply marketing theory, strategies and tactics to develop business markets and supply chains and satisfy customers;
Be able to have communicating and negotiating skills to attain and retain customers;
Be able to apply marketing metrics to the management of business markets and supply chains

Syllabus:

The subject will cover the following topics:

. characteristics of business marketing; . value creation for customers; . relationship management and network marketing; . supply chain management; . supply chain performance and metrics; . communications and trust; . marketing strategies for business markets; . customer acquisition and retention; . sales management and personal selling; . ethical considerations;

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