MKT350 Product Innovation Management (8)

CSU Discipline Area: Marketing (MARKT)

Duration: One session

Abstract:

Innovation is critical for organisations in an era of rapid and continual change. This subject focuses on innovation in goods and services and looks and the risks and returns associated with new product development. Organisation structure and practices that foster innovation are examined alongside a detailed focus on the activities in the new product development process that contribute to success.

+ Subject Availability Modes and Locations

Session 1
Internal	Albury-Wodonga
Internal	Bathurst
Internal	CSU Study Centre Melbourne
Internal	CSU Study Centre Sydney
Distance	Bathurst

Continuing students should consult the SAL for current offering details: MKT350

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Assumed Knowledge:

Assumed knowledge in this subject is equivalent to that covered in MKT110

Objectives:

Upon successful completion of this subject, students should:

* Have an appreciation of the importance and complexity of product innovation and the challenges companies face in developing and launching successful new products
* Be able to discuss the activities required to take a new product from an idea or opportunity through to a successful launch
* Have developed the skills and confidence to develop and implement a program for managing a new product activity

Syllabus:

The subject will cover the following topics:

. The importance of innovation
. Factors for success in new product development
. The NPD process
. Issues in developing services
. Strategic planning for new products
. Creativity and idea generation
. Management and consumer concept evaluation
. Product design and testing
. Organising for innovation
. Speed in delivering new products to market
. Launching new products: planning, implementation and control
. Product deletion

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